• Bob has over 50 years of experience in admissions, and Bob gives his backstory from Colgate, to Union, to Johns Hopkins, to Dickinson, to Drew, to Lafayette, to starting his own consulting company
• Susan talks about how Bob has been a mentor to her over the years
• Bob talks about how his consulting company helps admission offices and how they do audits of admissions offices, and he lets us know what they do with their funnel management and with having a great recruitment plan
• Bob talks about the relationship between the admission office and the marketing department
• Bob and Susan discuss the use of direct mail to recruit students
• Bob shares what he has learned about marketing
• Bob shares what he has learned about faculty
• Bob shares a powerful analogy about Louisiana and how that relates to admission that you have to hear
• Bob tells students what to do if they do not want to get any more emails or direct mail from a college
• Bob gives his opinion of companies that colleges hire to help them predict which students are coming
• Bob and Susan discuss the danger of students ignoring the liberal arts majors to focus exclusively on the pre-professional majors
• Bob debunks some myths about the liberal arts
• Bob and Mark have a conversation about whether colleges should intentionally try to get their admission rates down
• Susan and Bob talk about the academic climates out there
• Bob tells us how a family can know if a college is financially stable
• Bob talks about the layoffs at Johns Hopkins, a school he once led, and where his daughter worked
• Bob and Mark have a robust conversation about merit aid and his concerns about where things are these days
• Bob talks about how tuition resets and how they create their own set of problems
• Bob says whether a student should check the box about needing financial aid
• Bob explains the things he finds he is emphasizing in his counseling of college Presidents with his consulting company
• Bob talks about what colleges need to do to increase their yield
• Bob, Susan, and Mark talk about the pros and cons of Early Decision
• Bob talks about how the most selective colleges are feeling the pressure for enrollment
• Susan and Bob have a great conversation about the value of admission officers building relationships with prospective students
• Bob and Susan talk about the role of character in college admissions
• Bob shares five types of character colleges that can assess
• Bob talks about trends that he is seeing in how character is being used, or not used, in admissions
• Bob recommends some great books and he gives us all some great advice

You can also listen on Episode 558, Episode 560, Episode 562, Episode 564, and Episode 556