YCBK 208: Colleges spend billions on marketing

In this week's episode you will hear

In the News (8:20) : In this week’s “In the news” segment, a November 1st, 2021 article in the Hechinger Report, by Jon Marcus “From Google ads to NFL sponsorships: Colleges spends billions at marketing themselves to attract students” Mark and Dave discuss how much they are spending, where they are spending their money and why they are spending so much money. They also discuss whether this is a prudent or imprudent use of their resources. (Length 26 minutes)

From Google ads to NFL sponsorships: Colleges throw billions at marketing themselves to attract students

This week’s question (34:26) Mark and Lisa discuss a question that three listeners sent in to us: Why would Connecticut College tell a student with a 1320 on the SAT, that they will admit the student if they withdraw their test score. Mark and Lisa debate whether Conn College crossed an inappropriate line by doing this.

Question
Mark and Lisa got really immersed in this debate, with each side having points they wanted to make, so they turned this into a multiple part answer. This is part 2. (Length 23 minutes)

This week’s interview (57:03) Mark interviews Lynda Doepker, a parent and podcast listener about how she strategically used parent college Facebook groups to learn more about the colleges her daughter is applying to.

Lynda Doepker
(Part 2 of 2) (Length 22 minutes)

Mark’s recommended resource of the week (1:07:00) Our recommended resource for episode 208 is the website: “lesshighschoolstress.com”. Mark shares why this website was created and how it is designed to reduce the unhealthy stress in the college process.

College Spotlight (1:19:20) : The college Spotlight is: Sewanee: The University of the South in Sewanee, Tennessee (https://new.sewanee.edu/) Part 2 of 2 (Length 20 minutes)

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