Interview 210: Gloria and Terry Crawford on “Glimpse”
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- Terry and Gloria share the history of Glimpse Gloria shares why they changed the name from Elevator Pitch to “Glimpse.”
- Terry gives an overview of Glimpse video, and he shares the need that Glimpse video meets in the marketplace, and then Gloria adds some additional reasons why Glimpse is valuable to college admissions reps,
- Gloria shares how a student can avoid feeling a lot of pressure like their admissions offer depends on their video
- Terry shares some of the safety guards built into Glimpse to take the pressure off students
- Gloria shares the mechanics of how Glimpse works and what costs are involved
- Terry and Gloria answer the question, are there any students that should not submit a Glimpse video
- Terry and Gloria discuss whether some schools use Glimpse to test demonstrated interest.
- Gloria gives students advice about what colleges want in their Glimpse, and she shares some tips about how to know if what you are thinking about is too elaborate or time-intensive
- Gloria and Terry share some of the colleges using Glimpse
- Terry shares the organic growth of Glimpse
- Gloria shares how some colleges have told her Glimpse can help rebuild their yield models, which have been crushed in recent years.
- Terry and Gloria talk about how they established their partnership with QuestBridge and their 52 selective colleges
- A listener asked if Glimpse opened colleges up to a lawsuit for discrimination based on looks.
- Gloria talks about the biased training colleges participate in Terry talks about the criticism some have about, why does there need to be a cost for students?
- Terry and Gloria talk about, what is the potential for a lot more schools to join them
- Terry and Gloria share tips for students so they can produce Glimpse videos that will resonate with the admissions office
- Terry and Gloria continue to share tips for students so they can produce Glimpse videos that will resonate with the admissions office
- Gloria, and Terry, and I have a good conversation about being gimmicky
- Gloria and Terry share a great list of “to-do’s,” and they share a few things that you absolutely do not want to do
- Terry talks about how some kids have a presence that is just compelling for almost every adult who sees them for 60-90 seconds
- Gloria talks about playing music in the background and playing a musical instrument, and she gives her opinion on whether this is advisable
- Gloria and Terry have great advice for parents
- Gloria closes by answering a Speakpike question a listener sent in about Glimpse