• Greg shares his backstory, and you will see that he knows Elon well
• Greg shares with us why Demonstrated Interest is of such great value to Elon
• Greg talks about the value of Early Decision to Elon
• Greg shares whether he thinks Early Decision will continue to spread among public schools
• Greg shares how joining the Common App has impacted Elon
• Greg answers the question: Would he like to see more students apply Early Decision
• Greg talks about Early Action and Elon’s Yield in Early Action
• Greg gives Elon’s stats for Early Decision, Early Action, and Regular Decision
• Greg talks about whether students who do virtual visits and in-person visits are more likely to enroll at Elon, and whether that factored into their DI projections
• Greg explains how AI is used or not used when it comes to tracking demonstrated interest
• Greg talks about whether a student’s web traffic on the website is a factor in looking at demonstrated interest
• Greg answers the question: Does a school have the ability to track one student across different devices
• Greg answers the question, Do you have any way of knowing if it is a mom or dad surfing the web versus the student
• Greg explains what he thinks about a parent surfing the web a lot, potentially masquerading as the student
• Greg explains what he thinks when all of the calls and emails are coming from a parent and not from the student
• Greg talks about the role the custom prompts play in assessing demonstrated interest
• Greg talks about how students attending fairs, school visits, and coffee chats count as interest and correlate with yield
• Greg talks about whether email opening links correlates with yield
• Greg discusses how Elon is acquiring more names than it used to, and we explore the sources other than the College Board and the ACT that he shares. Which of these sources produce great resources
• Greg and I talk about the value of using print mail vs electronic mail
• Greg talks about whether it impacts the perception of the student and DI if a student asks great questions at the Elon coffee chats
• Greg talks about the admit rate at Elon, and he talks about how the admit rate is an institutional priority for Elon
• Mark asks Greg a tricky question: Are you flipping kids from EA to ED2 as a strategy

You can also listen on Episode 553, and Episode 555