In the News (1:52): Hillary and Mark gives some tips to help students with the writing in their applications-Part 1 of 3. (Length 17 minutes)

This week’s interview: Greg Zaiser-VP of Enrollment at Elon University-Understanding Demonstrated Interest-2 of 2 (18:43):

• Greg answers the question, does a school have the ability to track one student across different devices
• Greg answers the question, do you have any way of knowing if it is a mom or dad surfing the web versus the student
• Greg explains what he thinks about a parent surfing the web a lot, potentially masquerading as the student
• Greg explains what he thinks when all of the calls and emails are coming from a parent and not from the student
• Greg talks about the role the custom prompts play in assessing demonstrated interest
• Greg talks about how students attending fairs, school visits and coffee chat attendance counts as interest and correlates with yield
• Greg talks about whether email opening of links correlates with yield
• Greg talks about how Elon is buying more names than they used to and we discuss what sources other than the College Board and the ACT and he shares which of these sources are producing great resources
• Greg and I talk about the value of using print mail vs electronic mail
• Greg talks about whether it impacts the perception of the student and DI if a student asks great questions at the Elon coffee chats
• Greg talks about the admit rate at Elon and he talks about how the admit rate is an institutional priority for Elon
• I ask Greg a tough question, are you flipping kids from EA to ED2 as a strategy (Length 27 minutes)

Question from a Listener and College Spotlight (45:39): Question from a listener and College Spotlight-Dr. John Pollard joins Mark to discuss a question about why The University of Arizona is going to Early Action

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