YCBK 95: 5 Reasons Why College Costs are Skyrocketing

In this week's episode you will hear

In the News (7:40) : In this week’s news segment, an article from Wall Street Journal, “Welcome to College Now Take a Year Off”, by Melissa Korn. Some colleges are offering financial aid to encourage admitted students to stay away for a year, so they can travel, volunteer, or pursue other passions before starting their college enrollment. This is best known as taking a gap year. We discuss some of the reasons why Gap years are more popular than before. We talk about some of the recent trends when it comes to Gap years. As usual, Anika, asks great questions. (Length 12:28)

https://www.wsj.com/articles/welcome-to-college-now-take-a-year-off-11545742801

Chapter 95 of 171 Answers (20:08): We are in Chapter 95 of 171 Answers and we’re talking through the 5 main reasons why college costs are skyrocketing. Anika and I go through each of these reasons and we each have a comment on each of the reasons. The five reasons listed are the general consensus as being the main reasons among those who study this. What those who study this do not agree on is which of these reasons are the biggest culprits. Four of these reasons we discuss are actual costs and one reason is different, but some would argue that this other reason is as big a contributor as any to the high costs of college. We also share the hard, cold stats about the changes in the cost of college. (Length 12:25)

This week’s question (32:33) It’s time again for some bonus content and Mark is explaining how colleges recruit your students through Student Search Service. We discussed this in episode 25, but we do a much deeper dive this time. We look at the admissions funnel. Mark shares over 20 factors colleges can choose to use as filters when they are buying lists of names. We discuss why Student Search and the ACT’s similar service is big business. We get into the numbers as we discuss why colleges rely on search and how much they actually spend on buying lists of names. This is the first of a two part discussion on Search. Next week, our article will resume this conversation. If you want to hear a thorough conversation of what serves as the core of most college’s recruitment strategy, this segment, coupled with what we will cover next week will provide that for you (Length 22:06).

This week’s interview (54:39) Mark continues his interview with author and college admissions expert Steven Antonoff in: Myths about College Admissions, Part 2

 Mark’s recommended resource of the week (1:05:15) Mark’s recommended resource of the week is Initialview.com; this is a great new innovative way to improve your interview skills. This is the website that helps students to tell their story: https://initialview.com/

College Spotlight (1:13:57):Instead of a College Spotlight, Mark does an overview of the College Board Forum he attended from November 6-8 in Washington, DC. Mark mentions some of the best workshops he attended but he really goes into some depth on the session he attended about Summer Melt.

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Every episode of Your College-Bound Kid will align with a chapter from the book 171 Answers to the Most-Asked College Admission Questions. To get a copy visit 171answers.com and if you want to see what future episodes will cover just click the red button "See exactly what 171 Answers covers".