Interview 70: Courtney Minden on “The New Ways Colleges Recruit Students”
- Courtney gives her backstory, including various admission roles she has had
- Courtney explains the difference between a VP of Enrollment and a Dean or Director of admission
- Courtney explains what the Virtual Renaissance is
- Courtney discusses their senior fellow interview program Babson implemented
- Courtney tells us what Platform Q is
- Courtney talks about virtual high school visits and virtual college fairs
- Courtney gives details about the staggering number of virtual events they did last year
- Courtney explains why she knows that these virtual events were effective
- Courtney talks about how student engagement is often tracked; She talks about how a lot of engagement or a lack of engagement can impact admission decisions. Mark and Courtney discuss both demonstrated interest and demonstrated understanding. (Length 50:45)
